Tempe, AZ -- CCBill, a global e-commerce solutions provider, announced today a successful beta-launch of its newest service, Latin America DirectPay. Initially rolled out last fall, clients that have been beta-testing the program realized up to a 10% increase in sales.
Similarly structured to DirectPayEU services, where consumers "push" funds from their bank accounts, Latin America DirectPay meets the cultural needs of the region and the economic goals of webmasters and program owners.
"Cash is the main form of payment for many in these markets. With our Latin America DirectPay service, consumers can purchase online goods from our clients in a method they are comfortable using. Not only does this result in more sales, but overall risk is reduced, since funds will have to be in the account for transactions to go through," said Jake Powers, VP of e-commerce for CCBill.
CCBill's payment processing architecture will interface with regional banks to conduct Latin American transactions. When making a purchase, consumers will
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receive a unique transaction confirmation number. After either signing in to their secure online bank account page or visiting their local bank branch, consumers initiate their payment and enter their confirmation number, in order to complete the transaction.
While Latin America DirectPay will initially be released for Mexico, additional countries throughout the region will follow, including Brazil, Columbia, Peru, Argentina and Chile, offering access to over 89% of the total Latin American market.
"We're starting with Mexico but we're not stopping there. There are a lot of consumers in Latin America spread across a large geographic area, and we want to help our clients reach them," said Powers.
More than 175 million Latin American homes have Internet access and nearly 300 million Latin Americans have active bank accounts.
Currently exclusive to CCBill, Latin America DirectPay is now available in beta for CCBill Clients. For more information, visit this page.
About CCBill:
CCBill is a Limited Liability Company (LLC) based in Tempe, Arizona. Since its inception in 1998, CCBill has remained committed to exceeding client expectations for high quality performance and service. CCBill understands the credit card and payment industries and is committed to delivering innovative payment and affiliate marketing solutions to support the e-business initiatives of its global clients. An impeccable payment record, reliable problem-solving techniques and phenomenal customer support have all earned CCBill its reputation as the trusted leader in the industry. For more information, please visit the company's Web site at CCBill.com.