Sex is bad. I mean it. It's complicated. It's messy. Some folks get upset when they have too much of it. Others get crazy when they don't get any. Legislators want to legislate our sexual choices. Theocratic fundamentalists want to demonize it altogether. There are those that force their will on others through sex. Then there are others that acquire power by denying sex or charging for it. Sex can make or break a reputation. Sex can sell everything from cars to shampoo. Sex is an illusion. Sex is all in our heads. Sex is the most intimate contact between human beings aside from birth. Mankind wouldn't be here without sex. Sex can make life and it can take life. For all our wisdom and philosophy, for all our manuals and studies, millions of us get sex wrong or not at all. When sex is good, it's very good. When it's bad, everything's bad.

"Wired magazine prophesied that Internet personals will become as much a part of courtship and marriage as dinner and a movie."

Dating and marriage suck too. There's a downside to living in an enlightened age. It wasn't too long ago that humans married because society demanded it. Love was some poetic concept that had nothing to do with the contractual, political and financial obligations of matrimony. A woman married whomever her parents chose for her. Even the gay man was expected to wed and produce heirs. Courtly love might have been sung about in medieval times but actual courting is more of a late nineteenth-century phenomenon. Young men and ladies were forbidden to spend time alone together until the advent of the automobile. For almost all of human civilization - from the end of the Paleolithic era until the mid-1950's - marriage was about position, dowries, heirs, civic duty, social norms, avoidance of sin and extra hands to work the farm.

Humans haven't been dating for all that long and even after they started dating, most of them married after very little of it. We've come to this enlightened time where we no longer date and marry because of social mores. We've traded arranged marriages and shotgun weddings for the most fragile reason ever devised for getting hitched. Today, we marry for love.

Love. Aww geeze. What an awful emotion. Oh sure. There's platonic love. It's great. It's simple. We have no trouble loving friends and family. Parents love their kids no matter what. Women love cats. Men love dogs. Everyone loves a fair and sunny day. Platonic love is easy to give and easy to receive. Romantic love is unlike any other love.

Romantic love is mystical. It's other-earthly. Platonic love doesn't make a person happy, crazy, or miserable. Romantic love incorporates the three evils of dating and marriage and sex. Romantic love messes with your head. Romantic love can give you reason to go on or reason to give up. Romantic love can come out of nowhere and disappear in the blink of an eye. Romantic love is unequal. One person always loves more that the other. When the sex is good and the time together is happy, romantic love is the top of the rollercoaster. When a lover ignores or betrays or just drifts away, the loss is devastating. Love is fine when it's given to parents, children, friends, pets and needy strangers. Romantic love is an untested future with no guarantees.

For some damned reason, after all these centuries of broken hearts, sad songs, biology, psychology and Jerry Springer, human beings still want to date, have sex and marry. Some might want to do two out of three or switch the order around. There are those that want to woo within their same sex. One will encounter folks happy to entwine in groups of three or more. Some guys dig older women. Some women dig bald men. The variations on the theme make the process of finding romantic love that much more complicated and yet, we do it anyway. We look for love anywhere we can and now we have the Internet.

According to Wikipedia, in 2004, there were 469.5 million US residents that either visited or joined an online personals/dating site. Also in 2004, Online Publisher's Association and comScore Network claimed that lifestyle and dating sites were the largest segment of "paid content" on the web. Hitwize Incorporated stated that participation in online dating services rose well over 20% in 2004. Porn is strong but dating sites seem to be here for a while, if not forever. In 2002, Wired magazine prophesied that Internet personals will become as much a part of courtship and marriage as dinner and a movie.

Are you tired of selling porn? Are ready to move beyond the illusionary world of Internet smut and into a whole different level of illusion? If you're prepared to venture out to non-adult territory and you want to promote a niche proven to be financially sound, you'll find no better than online dating/personals.

Cozy Frog lists adult classified/dating and personals sites in a special subsection of our Sponsors Guide.

You can promote webcams, live chat, matchmaking technology, adult, non-adult, fetish and gay personals. Some sponsors will let you create personalized matchmaking pages and most of them offer multiple payout programs. Create gallery pages. Build free sites. Review profiles and sponsors on your blog. You can have fun teasing men to join and you'll have a blast finally capturing some of that elusive female traffic.

There are millions of people out there that have no problem paying for a little sexual content to keep them warm on lonely nights. The fact is, most of them would trade all the smut in the world for a real live lover. They'll work to get it and they'll pay you money to serve it up on the net.