They really should be on every street corner and in the middle of the each city block as well.

"Money bars tend to confuse lots of new webmasters but they are really very simple to construct and use."

“Honey I'm just popping down to Joe's Money Bar to grab a few dollars with the guys” sounds a whole lot more acceptable to most wives than; “Honey I'm just popping down to Joe's Bar to grab a few beers…”.

It's a pity life can't be like that but whether we are married or not we can still use money bars without feeling guilty and without running the risk of getting drunk. Money bars are one of the cheapest forms of advertising at our disposal and we can place them in many places on our websites.

Money bars tend to confuse lots of new webmasters but they are really very simple to construct and use. They are so simple to use that a lot of webmasters fall into the trap of using them in places that they shouldn't and when that happens the result is a decline in income rather than an increase.

Even complex money bars are really very simple because the most effective money bars are nothing but a table and a bit of text. Money bars are not meant to distract a surfer from the more usual forms of sponsor advertising. Instead, they are meant to offer the surfer alternatives when he has decided that he is not interested in your main sponsor.

A money bar should be a simple one-row table divided into four cells. Each cell should contain a link to a sponsor and a snippet of supporting text. Each link should go to either a different sponsor in the same niche as the main sponsor on the page that the bar sits on or to the same sponsor but a different site within the same niche.

You can add a little variation to the basic four links/same sponsor idea by changing the fourth link to a site in an associated niche. For example, three links might go to BBW sponsors while the fourth would go to a big tit sponsor, a mature sponsor or even a shemale sponsor. I chose those options because many surfers who surf BBW sites are also interested in those alternatives.

The basic money bar should not be bright and flashy, it should not be presented with bright colors or include flashing text or graphics. It should sit quietly at the bottom of a page and only become apparent as the surfer scrolls down beyond your major advertising effort.

Constructing a money bar is simple. Begin by constructing a single row, four cell table placed at the bottom of a page. In each cell place a heading that is linked to your sponsor and add some text that will encourage the surfer to click on the link. For example, the heading in one of my money bars might read “Marie's Place” and that would be linked to that site, either directly or through a full page ad. The supporting text would read “Home of the hottest slut on the Web”.

The linked heading tells the surfer where he will go if he chooses to click that link. The supporting text is designed to grab his interest and make him want to go and see this horny babe.

Marie is a mature BBW so she fits into money bars in a few different niches. If the principal sponsor on the page where the money bar was going to appear was a BBW/Plumper site then I might populate the rest of the money bar with two links to other BBW sites and one to a shemale sponsor.

The table itself would be perhaps 500 pixels wide and each cell would be set at a width of 25%. I would have a small border of perhaps one or two pixels. The border and background colors of the table and cells would be the same as the background color of the page. I would set the link at a bold font size of 3 while the supporting text would be a font size of bold 2. Remember, the money bar is there to offer alternatives for the surfer not distract him from the prime sponsor on the page so it is important for the money bar to blend in with the page.

There are right and wrong places to use money bars. The ideal places for money bars are at the foot of full-page ads and exit consoles, on blur consoles and even as small pop-ups. The wrong place to use money bars is on TGP galleries, free sites and AVS sites.

The TGPs and link lists have strict rules that limit the on the number of outgoing links that a webmaster can have on a page. For link lists, the standard seems to be three outgoing links while some TGPs allow as little as two outgoing links.

A money bar does not count as one link. Every link inside a money bar is counted as an individual link so money bars are not appreciated by TGPs or link lists. Now that may seem fairly obvious to you but there are many webmasters who cannot grasp that simple concept.

Money Bars can increase your bottom line but don't let yourself get carried away. Putting money bars on every page that you build will not help you one bit. It all comes down to using them the right way!