pop up” at download.com results in almost 100 different software programs, many of them free. The big Internet service providers now advertise new pop up-stopping features as a positive benefit of membership. Pop up windows are the Internet scourge of the moment.
The problem for the Internet marketeer is the fact that pop ups work. When done right, those extra windows sell. Despite their bad reputation, the pop up window/console can be more effective than the almighty text link. When implemented properly the pop up could be your sales savior. You could use pop ups when they do the most good, when your surfer is leaving your site.
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"Exit pops are a cash-generating staple for paysites. The majority of them do it because it works." |
When all seems lost and advertising efforts can’t keep the surfer on your page, there’s still a chance you’ll make some green with your exit traffic.
If there were a time when a pop up window is most effective, that time would be on the way out the virtual door. Much like the impulse items displayed in the checkout aisle, an exit window/console presents the surfer with one last chance to buy something. Instead of sending a surfer away empty-handed, your exit pop gives them another choice for spending their porn dollar.
Visit almost any paysite. Take the free tour all the way through to the join page. Then click the “home” button on your browser. Chances are when you do; you’ll encounter a pop up window advertising an alternate solution to the paysite membership. In that console you’ll find any number of surfing choices.
Sometimes the console is filled with links to free galleries. Sometimes the pop contains paysites with less expensive memberships or perhaps a free-trial version of the original paysite.
Whatever links are posted in the pop window, rest assured the paysite operator makes money from those links. Exit pops are a cash-generating staple for paysites. The majority of them do it because it works. You can do it too and you don’t have to own a paysite.
While not all affiliate sponsors offer exit console programs, a great many do. Your job as an affiliate webmaster is to read the Terms of Service of your sponsor to find out if exit pops are allowed. If they are allowed, it’s your responsibility to implement exit pops properly.
Make sure the exit window contains links or services somewhat relative to the content on your site.
For instance, an exit console advertising free trials for fetish sites won’t work in conjunction with your softcore bikini page. You want your exit traffic to complement your original site content. If you have a big dick site, then popping a window which advertises penis enlargement supplements blends well with your surfer audience.
Something you should avoid is overkill. One exit pop is good. Two is common. Three is pushing it. Four is a circle jerk. It’s also very important to use the right code. An exit pop includes the words “ON EXIT” in the script. A regular pop uses the words “ON LOAD” in its code. If you place an exit window code on all your pages, then your poor surfer will be popping windows constantly and you’ll lose them forever. It’s best to take a Zen approach to exit pops.
Keep it simple. Keep it clean.
The one place where exit pops should never appear is on a TGP gallery. TGP reviewers will blacklist you if you do that. Another venue which frowns on exit pops are top lists. A few top lists allow a pop or two, but it’s best to be pop up free if you want to be listed in such places.
If you want to make money with exit traffic visit the Sponsors Section of the Cozy Frog Resource listings. Browse the sites of different sponsors and see if they offer an exit payout program. If you find one you like and it jives with your content, sign up and give it a try. You might just find that the best money is exit money!
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