"Lonely people look for love and when they can't find love, they look for porn. As is commonly the case, after a lonely person gets their porn, they still feel lonely and the cycle continues."

When you get down to it, a lot of people that look for porn on the Internet, look because they’re lonely. Some folks are between relationships. Others have bad relationship mojo. Many more have found that dating is painful, expensive and quite often futile. Looking at dirty pictures on the Internet is a way to compensate for what’s lacking in real life. Porn is a kind of safety valve for sexual frustration.

In 2004, Internet users spent half a billion dollars for the services rendered by online dating sites. While current numbers are scarce, it’s safe to say that the totals have risen since then. Porn still rules a solid share of web money but it would be foolish to ignore the dating audience. The two markets run practically parallel to each other. Lonely people look for love and when they can’t find love, they look for porn. As is commonly the case, after a lonely person gets their porn, they still feel lonely and the cycle continues.

As an adult webmaster you have the opportunity to reach the very same people that are willing to spend money for online dating. If you’re hunting for a route to the mainstream, you can’t find a smoother path than the one that leads from porn to dating. The two are interconnected and adult sponsor programs already know this. If you’re unwilling to travel outside our famously self-policing industry, you don’t have to. There are several adult-friendly sponsors that are not only open to you but offer long-standing, respected dating programs for you to promote.

While there are numerous online dating sites, most of them work pretty much the same. Online dating/Personals sites usually offer a free or trial membership so the user can sample the benefits of paying. Free/trial memberships consist of the ability for the surfer to browse member profiles, create their own profile and interact with other members on a limited basis.

It’s the various extras that delineate on dating sites from another. Some are more for people looking to get married. Others center on swingers, singles and the sexually adventurous. There are dating sites that give advice. Some concentrate on creating super detailed member profiles and tout their success in hooking people up. There are sites for straights. There are sites for gays. There are dating sites for Asians, Hispanics and other ethnic groups. There are sites where members match up according to religious preferences.

Whereas a few porn-based sites will feature webcam chat, chatting is one of the man activities of an online dating/personals website. With porn, you’re usually selling passive entertainment. With online dating, you’re selling interactive participation. The point of an online dating/personals site is to get to know the other members. Sure, it’s important to sell the promise of lifelong love and marriage but never go as far as to guarantee such a future. However, these sites are most certainly not scams. Statistics provided by GMIPoll.com tell us that online dating/personal sites have a 42% success rate in establishing relationships between members. Rest assured, when you promote a dating site sponsor, you promote a product as straightforward as porn.

Dating sites will also fit nicely into the overall social networking of the Internet both now and in the future. Sites like MySpace provide individuals a personal page but it’s also a platform for fostering cyber-relationships. There’s also online gaming worlds like Second Life where people create virtual neighborhoods and personas ­ there’s also a bunch of cybersex happening. Adult Personals sponsors are following these future trends right along with their mainstream counterparts. Some are beginning to include communication between members via IM and cell phone texting. Sites like webdate.com have led the charge in the area known as mobile dating.

The cool part about choosing an adult online dating sponsor over a mainstream one is that porn is a much more popular calling card. In other words, Match.com isn’t going to let you build hardcore TGP gallery to sell memberships. With an adult online dating sponsor like IWantU.com, you can totally use porn to sell memberships. In fact, IwantU.com gives its affiliates pornographic marketing materials for that very purpose. That is, of course, if you choose to promote IWantU’s adult program. As you’ll discover by browsing online dating sponsors at our Cozy Frog listings, you can go both ways. As was mentioned previously, online dating is an excellent transition from porn to mainstream.

Online Dating is not a phenomenon. It is a solid market with a solid future. Some things never change no matter how progressive the technology. No matter what, there will always be lonely people looking for companionship and sexual satisfaction. Give them both. Sell online dating spiced with dirty pictures. Use an adult sponsor that offers dating programs. Make some pages, work the links and make crazy money!