Mailing List
Many adult site proprietors collect email addresses from their visitors or members. There are many ways to get emails such as offering a sign-up form for an opt-in newsletter to site visitors. One can buy email addresses but it's best to collect them through opt-in. However you get them, the email addresses you have are your mailing list. Basically it's a list of customers, site members or even fellow webmasters who choose to receive emails from you.
Major Search Engines
It seems there's a new search engine born everyday. Most of them will find a decent audience but there will always be those search engines that are most popular overall. At one time, AltaVista was a hot search engine but it's past its prime. Yahoo was a biggie for even longer but now Google is smacking it down. AOL has a search. MSN has one too. There's WebCrawler, AllTheWeb, DogPile and HotBot. Most of these resort to directory-based results when searches get intensive. The most used search directory is Google. Go here for our Major Search Engine Listings.
Marketing Services
This business is highly competitive. No matter how brilliant your idea is, there's hundreds of other webmasters who know a thousand ways to drive paying surfers to their sites instead of yours. A marketing service also knows the tricks and steps one can take to get a page seen and sold. Different services offer different types of assistance. Some work on optimizing your site for search engines. Some are adept at marketing your sponsor program or adult resource to webmasters. While others are banner-traders or traffic brokers. Cozy has a great list of Marketing Services in our Listings.
Medium
A painter's medium might be either oil or watercolor. An author's medium is the written word. An actor's medium would be stage or film. A webmasters' medium is the computer.
Memberships
A fee paid by a surfer that allows them to access a paysite. Most memberships are offered on a monthly basis.
Merchant Account Service
To take credit card payments, a business must have a merchant account. Credit card companies have specific rules and fees that must be adhered to by anyone wishing to use their services. A merchant account is a partnership between a vendor, a bank and a Credit Card provider. Adult site owners often have trouble finding a bank that will accept them for a merchant account. It's important to know if your bank is adult-friendly. Fortunately, there are companies that already have merchant accounts who will process credit cards for you. These companies are known as IPSPs, Internet Payment Service Providers or Credit Card Processor or Third Party Processor. For a fee, they help take away the expense and headache of a merchant account. We have a wonderful collection of Merchant Account Services and Third Party Processors in our growing Listings.
Message Board
A page or a site, where you can post messages to fellow webmasters. Networking is a crucial part of the business because valuable topics are usually discussed on these message boards, or sometimes called forums. An excellent source for newbies. Cozy Campus is our official Webmaster Forum.
Meta Tags
Web pages are constructed from a language called HTML. A part of that cannot be seen by the surfer but will be seen, read and indexed by search engines and directories. That part is the code that lies within the HEAD tag at the top of any web page. Within the HEAD tag lie the TITLE and META tags. A search engine robot will read your page's TITLE tag first, and then it will read the META tags. The META tag is where you put the keywords and search terms a surfer would use to find your adult page. You will find valuable information concerning Meta Tags in our Traffic Lounge Class and HTML Language Class on Cozy Academy.
Model Release
Document that a model signs to hand over specified rights to display or sell any material in which model appears in. Very important for photographers.
Mouse Potato
A couch potato is a person who lies all day, on their couch in front of their television. The word potato implies a vegetative state. A mouse potato is the same thing except you replace the couch for the computer.
Mouseover
A JavaScript code where a certain action is performed when a surfer moves their cursor over a script on a page. When you move your cursor over a link that uses a graphic image and that image changes to another without clicking, a mouseover script is responsible. Mouseover can be used for more nefarious purposes such as configuring the mouseover code so a program is automatically downloaded when a user moves their cursor over a hot spot on a page.
Multitasking
Window 95 is responsible for this word. Before 95, a Windows user could only work with one program, one window at a time. When 95 came out, they added a Taskbar. If you have a Windows OS, you’ll notice it at the bottom of your monitor screen. The Taskbar enable you to run more that one window/program at a time and you could switch between from the Taskbar. In other words, Windows 95 allowed the user to be able to multitask. When you are working on several tasks at the same time, then you too are multitasking.
Napster
Napster was the original peer-to-peer (P2P) file-sharing system created by Shawn Fanning. Before P2P you had to download files in a client/server environment, i.e. you, the client, got files from a web server. With P2P you can download files from another client via a network of client machines which are routed through a web server.
Net Jumper
An advertising service, which embeds ad banners and hyperlinks onto freeware programs. This is basically adware.
Netiquette
Etiquette is a set of acceptable behaviors in a social situation. Netiquette is a set of acceptable behaviors in a cyber situation. For example, when you type a message in chat room using ALL CAPS, netiquette says you are yelling.
Networking
Networking is some dumb Madison Avenue buzzword invented to modernize the term “doing business”. Anytime you’re out there showing your worth to people who might do business with you, you’re networking. Any time you send emails to your clients, you’re networking. Any time you attend an adult webmaster convention or gathering, you’re networking. If you hang arround forums, then you are networking with other webmasters.
Newbie
A new or inexperienced webmaster who wishes to venture out into the Adult Online Web.
Niche
There are two general categories of porn, straight softcore and straight hardcore. Niches are everything else. Some niches are huge like the teen and gay niches. Others have smaller audiences like BDSM or fetish sites. Many adult webmasters prefer to deal with niche content/sponsors because the niche market is easier to reach.
Nickname or Screen Name
Another term for screen name. The name you give yourself -and which others see- when posting on message boards and in chat rooms.
No Shaving
Shaving is a term used in reference to sponsor programs. The sponsor somehow shaves money off of your payout total. This can be done in different ways. An example would be when you send a surfer all the way through a sponsor banner/first page/tour/sign-up process, yet that sale is not counted in your affiliate statistics. A shaving sponsor would drop your referrer ID/cookie right before the surfer joins the sponsor site. Naturally, we all look for sponsors who promise No Shaving.
Obscenity Laws
In a perfect repressive world, we would call them sex laws or morality laws. Unfortunately for the moralists, we live in more enlightened times. We don't have laws on sex but rather laws on what is and what is not obscene. Obscenity laws affect you no matter how illuminated you are. In the US, it's up to the individual community to decide what is and is not obscene. If you live in a state where it's obscene to sell dildos, don't sell dildos. Learn the obscenity laws of your town, state or region.
Online Casinos
While not porn, online gambling is an adults-only activity and it goes well with porn traffic. For a fee, surfers can pay to literally gamble for money on the web via online casino. Online gambling is a popular affiliate program for adult webmasters. There is currently a lot of attention being paid to online casinos by lawmakers who wish to see it banned or at least highly regulated. Check out our Online Caisno Listings.
Online/Offline
When you’re offline, that means you’re off the Internet or network. Your connection is offline. Many software programs try to connect to the Internet or network by default and ask you if you’d like to work offline. Offline browsers aren’t really offline because they intermittently go online to download content onto your machine. Broadband Internet connections are always online.
Opting In
Say that each week, you sent out an email newsletter. If you obtained the recipients of your list because they signed up for it via online form, then your list members opted in to receive your newsletter. To opt in means to choose. Email addresses purchased in bulk from a seller aren't really opt-in addresses.
Outsourcing
When you can’t do the job yourself, you hire someone else to do it. This is outsourcing. There are many reasons to outsource and cost cutting is but one. Sometimes people outsource because they aren’t proficient enough to perform the task at hand. Others outsource because they’re too busy with other matters. If you hire someone else to do a job and you pay them little or no money for hard work, then that’s bad outsourcing.
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