Access
When you go through a door, you enter. When you join a club you have membership. Access is another word used to describe the ability to enter a website or open a program. Your paysite customers are given Access to the member area upon signup. When you open Notepad, you have Accessed the program.
Ad
An advertisement. On television ads come in the form of commercials, infomercials and product placement. In magazines and newspapers, ads are full pages, small graphics and circulars. On the net, ads can be banners, text links, full-page or pop-ups.
Ad Rotation
Script or Software that serves a different banner and associated link in designated positions every time the banner ad is called.
Ad Space
Ad Space, term originally applied to the printed medium. A printed page has so much space and advertisers are charged a fee to place an ad, according to the size of the ad. On the web, it's pretty much the same deal. One buys ad space that will be presented on a web page. A web ad can be a full-sized banner, a text link, a linked button graphic or even a pop-up console. Webmasters charge prices for ad placement according to size and position on the page.
Ad View
A site like Yahoo is very popular. Lots of advertisers are willing to pay big money to get their ads placed on Yahoo in a prominent position. That position is at the top of the page. Instead of limiting that space to just one sponsor banner, Yahoo uses a script that displays different ads from different companies on a rotating basis. Yahoo sells this space as blocks of ad views. IE: A paid spot on Yahoo is served up a certain number of times. Say, 20,000 views for $500.00. Ad views should not be confused with Ad Impressions, which refers to how many times a user physically clicks on an Internet advertisement.
Address
The location of a website on the world wide web. Usually reffering to the URL.
Adult E-Zines
An e-zine is a magazine for the web. An adult e-zine would be one with erotic stories, sexually oriented articles and dirty pictures. Some adult e-zines are free to browse all the way through. Others have partially free content.
Adult Games
Virtual strip poker. Slider puzzles where the player puts the nudie babe in order. Adult games can be simple or highly stylized. Most adult games are made in Flash format. Most adult game providers lease their content and deliver it from their servers.
Adult Search Engine
A search engine is a website where a user can type a key word or phrase into a form box, click a button and all sites containing that text or phrase will show up on resulting pages. An adult search engine does the same thing but lists adult sites within it's database. Many times, mainstream search engines will not index adult pages. Adult search engines are a great way to get traffic to your site. Go here for a complete listing of Cozy's adult search engines.
Adult Stores
Sometimes referred to as Adult Toy Stores because they sell sex toys. Adult stores feature lotions, videos and inflatable friends just like a brick-and-mortar smut shop. There are many affiliate/sponsor programs where the webmaster can open a virtual adult store without overhead costs. Visit our adult store listings here.
Adult Webmaster or Webmistress
The person who owns and/or operates an adult website. It doesn't have anything to do with experience, you can be new in the adult biz, as long as you operate an adult site, you are considered to be an "Adult Webmaster" or "Adult Webmistress."
Animated
When something moves, it's animated. On the web, there are images which don't move, they're called STATIC. The cool part is one can take some individual static images, string them all together and create an animated image. If it's done with GIFs, it's called an animated GIF. If it's done and saved in swf format, it's called a Flash animation. If it's done by encoding and saving video in a digital format, it's called a .mov or .avi.
Animation
A group of images, put together in a sequence so that -when displayed- the image appears to move. The two most common animation formats for the web are the animated GIF and Flash.
Application Program
An Application Program is a software program that requires user input to operate. Microsoft Paint is a paint application. An online shopping cart is an application.
Avatar
Before the Internet came along, the word avatar used to mean "otherworldly messenger". Now an avatar is a picture graphic used on message boards and chat rooms as an icon for a participant.
AVS (Adult Verification System)
A system was designed to prevent minors from accessing adult sites. AVS services usually also have a large network of sites that adult surfers can access with one password. Sample AVS service: Adult Check, you will find many AVS sites in our Listings.
AVS Site
A site that uses an AVS system. Somewhat of a cross between a FREE and PAY site.
Bandwidth
Basically, bandwidth is the flow of bits traveling in and out of a website through a server. Every time someone opens your page, all the documents and graphics download to their computer. Not only can the amount of visitors to your page affect your bandwidth usage but so can the size of the content on that page. The more visitors you have and the more content you offer, the more bandwidth your site will use.
Banner
A banner is the name given to a specific size of graphical ad. Different size ads have different names. A banner can be 468 x 60 pixels in dimension. Banners are called banners because they stretch across the width of a webpage much like a hanging banner in real life. Banners are mostly used when advertising a site.
Banner Exchange
A program that enables an exchange of traffic between a network of adult sites. Put up their script and submit your banner ad for some traffic. Go here to visit our banner exchange listings.
Banner Farm
A Banner Farm is a web page where the majority of the content consists of advertising. A page full of banners, basically. If you want to get your adult site listed on search engines and link lists, then don't submit a banner farm.
BDSM
Bondage & Discipline = BD. Sadism & Masochism = SM. BDSM is a blanket term for such activity. BDSM is a Niche in our business and a very popular one at that.
Bear
Bear is a term mostly used in Gay culture. It refers to an older man who is very hairy.
Bitmap
An image format, Bitmaps are pretty universal and easily displayed on most personal computers. However, the pixel-by-pixel size of a Bitmap image is rather large for the Internet and therefore not a standard format for the web. GIF and JPEG are the formats used most by site designers.
Black Hat
There are two kinds of hackers. A white hat breaks into systems in order to point out security flaws. A black hat breaks in so they can do damage.
Blacklisted
To be blacklisted means to be forbidden. As an example, if you submit a gallery to a TGP reviewer and they feel you're a cheating rule breaker, they will blacklist you. If you're blacklisted, you won't be able to submit galleries to that TGP anymore. Be warned. People who make blacklists share them with others. Chances are, if you get blacklisted at one place, you'll be blacklisted elsewhere. Search engines, sponsors and anti-spam groups also use blacklists.
Blind Link
A text link that does not directly refer to where it goes. If say, you add text to your page that says: Get Laid Now! and you link it to the referrer ID hyperlink of your sponsor program; you might be violating their terms of service. Your sponsor will probably have approved text links for you to use and will not approve you making up your own. On the other hand, there are some sponsor programs that ask you to use blind links such as the ever popular: Don't click here!
Blog
(Short for Weblog) A Web page made up of usually short, frequently updated posts that are arranged chronologically, like an online journal. A blog can be updated like a web site or from a mobile device.
Booked Space
When you arrange/pay to have your banner displayed on someone else's website, that other person has booked space for you. If you rent a booth area at an adult convention, then you have booked space.
Boot Up
When you turn a computer on, the machine performs little checks to make sure everything is working okay. The CPU tells the motherboard that it's a computer. The motherboard tells the Buses what they are while in turn the buses tell the cards what function they perform. After the cards come the disk drives and hard drives, then come the operating system and start up programs. The process of checking all these items and applications is called booting up. When you boot up you pc, you're starting it.
Brand
Cattle owners used to mark the flesh of their animals with a special character. That mark was known as a brand. That brand helped to prevent theft by permanently identifying the owner. Very similar to trademark; a distinguishing characteristic associated with a person or thing. Nowadays we use the word "brand" to identify companies. IBM is a brand name. Microsoft is a brand name. Others may push Playboy products but only authorized dealers are allowed to use the Playboy brand.
Brand Name
When you market to consumers you want to develop a relationship. You want people to instantly recognize the name of your company, product or site. A brand name helps you establish that connection with buyers. When you read the words Lays, you think of chips. When you see the word Windows, you think of Microsoft. When you see the word Cozy, you think of us!
Branding
Branding is the process of embedding your product/company/name into the minds of your surfers. You do this by constantly attaching your company name/logo to all your web efforts. Branding takes time. Branding is for the long haul. Branding means reputation and value are implied with a name.
Browser
A program that displays and navigates web pages. Examples: Internet Explorer and/or Netscape.
BSOD
Blue Screen of Death. That horrible blue warning screen you get with Windows OS when the system crashes. If you get this screen, turn off your computer, count to twenty and turn it on again. Windows usually repairs itself when you boot back up.
Button
A Button is the name given to small ad banners usually 120x60 pixels in size (standard size).
Cache
One of the words with a real-life definition somewhat askew of it's computer-related meaning. In physical terms, a cache is a safe hiding place for stuff. In computer terms, a cache is temporary storage bin for previously viewed images and pages from the net. A user's browser software will copy web sites to a temporary folder so that those pages load faster the next time they're accessed by the surfer. A full cache can slow down the browser and clearing the cache will improve surfing. Different browser programs have different names for the cache such as History or Temporary Internet Files.
CAN SPAM
An anti-spam law recently passed in 2003. CAN SPAM makes it illegal to spoof a sender email address. Some say that CAN SPAM won't stop spam but instead defines the rules to legally spam. For adult webmasters the most important part of the law is the requirements for the SUBJECT line emanating from an adult business. All adult-related email must say Sexually-Explicit-Content in the SUBJECT line, hyphens included.
CD Content Provider
When an adult webmaster buys content, he/she usually buys it from an online provider. That online provider will either deliver the product by download or burned on a CD and sent through the mail. In the beginning of content provision for webmasters, the only way to receive one's purchase was by CD/snail mail. ZIPContent came along and originated the concept of delivery through download with compressed zip files. Some webmasters prefer to still have their content on CD for back-up purposes. Most providers these days will offer both downloadable and CD content. You will find a complete list of content providers here.
Cell
A single square in an HTML table. A Table is an HTML tag, that (when added to a page) displays content in even squares much like a multi-paned window. A table may contain one or as many cells as you want, all broken up into rows and columns.
CEO
Stands for Chief Executive Officer. The leader of a company.
Character
A character is a letter or punctuation mark or number. A single keytype from a keyboard. The letter "b" is a character. A semi colon ";" is a character. The number "5" is a character.
Chargeback
A chargeback is what happens when your customer changes their mind or decides they don't like your product and tells their credit card company they will not pay the fee your sponsor or paysite charges. Chargebacks are bad for everyone concerned because you do not only lose income for the sale, penalties are applied and sometimes they are applied to you.
Chat Room
A chat room is where users exchange messages in real time. A chat room can be served through instant message software, through Internet Relay Chat (IRC) and various other similar protocols. The point is, to chat means to converse over the web in real time with text. On the other hand, message boards and news groups are also discussion areas of the net. The difference is the communication is delayed in IRC and message boards. There's a small wait after the user clicks the submit button, before their message may be viewed by others.
Chatting
There are a few different ways to hold a discussion on the Internet. One can exchange e-mails so rapidly with another it's almost like a real-time conversation. A bulletin or message board system can host elaborate deliberations amongst many posters but that's not chat. Chat takes place in real time. Instant message programs like AIM or ICQ are chats. Internet Relay Chat happens in real time. There are also Java chats. Chatting happens in real time.
Circle Jerk
A Circle Jerk or CJ for short, is a place you get stuck in through trickery or deception. On the web, a trap tricks the surfer or webmaster with a link which, Âwhen clicked on, gets them stuck in an endless barrage of pop-up windows, page redirects and other crazy stuff. The mainstream world calls this trapping.
Click
Naturally, you know that when you press down on your mouse button -in order to perform an action- you make a nice click sound. You know the difference between a click, a double-click and a right-click. On the net, the word click takes on an additional meaning. A click refers to the action of "clicking" on a banner or text link. Sponsors and advertisers alike are very concerned with clicks. Some sponsors pay affiliates for each time a surfer clicks on a banner. Web Advertisers track their sales productivity by the number of times an ad is clicked by surfers.
Click Rate
There are different kinds of clicks in the adult Internet. A plain old click is a visit to a web page. Then there are banner clicks and click-thrus to successive sites. Probably the most important clicks to an adult webmaster are the clicks they garner for sponsor banners. However, they'll measure the banner clicks against how many visit clicks they've gotten on the page with the banner. If a page is getting a lot of visits but nobody is clicking on the ad banner, that's not a very good click rate for the ad banner.
Click-Thru Program
A sponsorship program that pays you an "X" amount of money for each and every single visitor you send to their site. Check out our click-thru program Listings.
Click-Thru Rate (CRT)
An average of the number of times a banner is clicked per 100 impressions, often written as a ratio. Example: My banner was served 100 times and clicked twice. My click thru rate is 2:100 or 1:50.
Click-Thru Ratio (CTR)
CTR stands for Click Thru Ratio. When you place a banner or a hypertext link on a page, not every one of your surfers will click on it. Even if they do click your links/ads, they may still not buy what you're selling. Your CTR indicates how well your efforts are going. To illustrate, if you're acquiring ten sponsor sales for every one hundred times a surfer clicks on your affiliate ad then your click thru ratio is 10:100. 10:100 is a pretty darned good CTR.
Client
A client is a program that requests documents or files from a server. Your email software is known as client software because it requests downloads from an email server. A client can aslo be a person who requests a service from you. In that case, he is you client.
Compliance
There are lots of rules and regulations that the adult webmaster has to follow. Sponsors have rules. The government has rules. Billers have rules. When you follow the rules as they are stated, then you are in compliance. Compliance means to be in a state of obedience to rules.
Conference
In this instance, the word conference refers to a very big adult webmaster gathering. A conference implies that aside from a showroom floor, there will be keynote speeches, seminars and workshops. This is where webmasters make business deals and get up to date with the Adult Biz. The most well known adult webmaster conference is INTERNEXT, held twice a year and sponsored by AVN. Make sure you check out our Cozy Events Calendar and our Shows/Conventions listings.
Configure
The act of setting the options in a program.
Console
Another name for a fancy pop-up window.
Contact Information
Either yours or the party of interest. Any self-respecting adult website will include a few ways to contact the operator/owner. Email address. Phone number. Fax number. Mailing address.
Content
The meat of your adult website. The stuff, the stock, the features. If you have a TGP then the links to gallery pages would be your content. If you have a free adult teaser site then all those images and video clips of semi-nude babes would be your content. If you have a paysite, then everything under the sun would be your content. You will find a complete list of content providers here.
Content Filtering
The act of blocking access to sites, words and email that you don’t want to see.
Content Provider
A company that offers adult pictures, video clips for sale or lease. They offer a legal agreement with specific rights to display their content on your adult site(s).
Conversion Ratio
If you sell one membership for every 1000 times surfers clicked a sponsor banner of your adult page, then your conversion ratio would be 1:1000. Conversion ratio refers to how many sales one acquires per visit to a sponsor's site from a referrer ID banner or text link.
Cookie
Information or usage logs stored on a user's computer by a Web site so that their preferences (username, password, information regarding previous visit) can be recalled.
COPA
The Child Online Protection Act, made law during the Clinton administration. COPA has yet to be enforced because circuit court judges have rendered decisions stating that this law is unconstitutional. The US Supreme Court will hear COPA again sometime in 2004.
Copyright Laws
Authors, artists and inventors work hard to come up with their wonderful creations and products. Copyright laws protect such work from undeserving profiteers. A photographer owns the copyright to their images and therefore is the primary person to make money from the sale/use of those images. That photographer has the "right" to "copy" his/her work for profit. Copyright laws insure that the creator gets the money.
Counter
A web based hit counting program that usually reports by counting the number of times a specific image, provided by the counter, is downloaded from a web page. Click here for our counter listings.
Cozy
In reference to our site...it has many meanings and it's a lifestyle! It can mean good, chill, hot, cool...and just about anything else you want to use it for as long as you stay cozy!
CPA (Cost-Per-Action)
An Internet advertising model in which payment is based solely on qualifying actions such as sales or new user registrations.
CPC (Cost-Per-Click)
The amount of money it costs an advertiser per click generated to their site from a paid campaign. For example, if you paid $100 for 1000 clicks than your CPC is $0.10 per click.
CPM
A measurement of determining advertising costs for a website. CPM stands for cost per thousand ad impressions. The "M" being the Roman numeral for one thousand.
Credit Card Processor
In order to receive payment for services by credit card, one must have permission/authorization from the credit card company. A credit card processor has such authorization. Merchant Account Service and Third Party Billing (IPSPs) are examples of credit card processors. Check out our listings for Credit Card Processors.
CTR
Click Through Rate or Click Through Ratio. The number of sales you make compared against the number of times the banners were clicked. If your banners were clicked 100 times before you made a sale, your CTR would be 1:100.
Custodian of Records
In the simplest terms applicable to the adult Internet, the custodian of records is the person who created the content. The photographer who took the pictures. The camera operator who shot the video. These are the custodians of record. By law, content producers and providers must provide this information in an easily locatable part of their site.
Custom Photography
When you want content that you can't find anywhere or has never been done before, you'll want to find a provider who will do custom photography. Most providers are open to special requests but be prepared to pay extra. Check out our Content Provider Listings for a complete list of Custom Photography Providers.
Cyber Cafe
A cyber cafe is a public place -such as a club or restaurant- where the venue features computers hooked up to the Internet.
Cyber Citizen
A citizen of the World Wide Web. If you look at the web as a world in itself, we're all cybercitizens.
Cyberprise
A business is an enterprise. A business on the net is a cyberprise.
Cyberspace
When DARPA decided to hook a bunch of computers together through the phone lines they created a new kind of reality. The world is still the world and gravity still works. But in this neural network of linked machines called the Internet there is a palatable realty. A space within a space. Welcome to the world of Cyberspace.
Cybersquatting
Squatters were once people who found a patch of land and just stayed there, without paying for the privilege or obtaining legal rights to the plot. A cybersquatter is a person who has bought a domain name with the intention of selling it. They don't want to develop a site. They want to sell the domain name to someone else for big money.
Cyberstalking
In real life, a stalker is a person who follows you, invades your privacy and violates your right to be left alone. On the net, a Cyberstalker would be someone who contacts you in IM chat without your permission; tracks you down on message boards or emails you with personal text you don't want. Sometimes porn models get cyberstalkers. Sometimes anyone can get a cyberstalker. The trick is to stay as anonymous as you possibly can. Don't reveal your hometown or personal info to strangers on the web. If you're corresponding to site members, learn where to draw the line between marketing and open-ended invitation. If you fear for your safety, find out your stalker's host or ISP information and make a complaint of harassment. File a complaint with local law enforcement if you have to.
Cyberterrorism
A blanket term for attacks on websites and servers through hacking, viruses and denial of service attacks. Such attacks are costly to the victim because of lost revenue; lost information, stolen information, coverage charges and the monies paid to repair the damage. Reports of these attacks help to instill fear, which is the cornerstone of terrorism.
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