When one thinks of college aged young men, bold colors like black, red and blue come to mind. When one thinks of college aged ladies one might imagine soft colors such as pink, peach and aqua. Color is an important aspect of site design but so are ad placement, copy and layout. When you plan your adult website, you combine all these aspects into something that hopefully makes money. Plus, you have to create a page that your intended audience will find entertaining, compelling and easy to navigate. It’s not easy and it’s even harder to teach yourself how. Fortunately, site design is not rocket science but it does involve a bit of psychoanalysis on your part. A major portion of your choices will be based on an intangible concept: Your Niche.

"Before you plot your layout, before you select your palette, even before you open your HTML editor, think of your Niche. Know your niche. Design with your niche in mind."

How does Niche play a part in site design? Remember the colors I mentioned in the paragraph just above this one? If you’re promoting Teen content, you’re probably going to choose a color palette that leans towards pastel. While it is possible to sell content featuring teen models using bold colors like black and red, it really depends on the type of teen content. Hence the term, Niche. The teen niche is vast and divided into many sub-niches. Yes, if you’re marketing a sponsor site that stars coeds getting ass-reamed by construction workers, then by all means, have at it with the red and the black and the orange and the yellow. Then again, if you’re trying to sell memberships to a cheerleader/soft porn teen site, pale-pink and baby-blue are your tools of persuasion. It wouldn’t hurt to throw in a couple of cutesy graphics while you’re at it either.

This Niche-Centric approach to pagedesign is another of the many reasons why we at Cozy always advise that you sell content that you like. You are already familiar with the concept of knowing your market. If you don’t understand bondage lovers, you can’t sell to bondage lovers. If you don’t like gay porn, you can’t promote it successfully. When you choose a niche where you are a fan, you automatically become a minor expert on your customer base. If you like Amateur porn then you already know which sites rock your world. You’ve seen the ads that you, an amateur porn lover, feel impelled to click. You know when an awesome free site leaves you wanting more and a crappy paysite tour makes you just want to leave.

This isn’t to suggest that you only sell the niches that you personally masturbate to. Chances are, your favorite niche is flooded with skilled competitors. In order to succeed in an over saturated niche, knowing your market just isn’t enough. You have to virtually reach through the monitor, grab their balls and yank their wallets out of their pockets. Whatever niche you pick, at least do your homework.

For example, say you decide to promote a BBW paysite. You think the niche is funny. So you build a point-and-laugh free site, chock full of insulting text, degrading graphics and ads for your sponsor. Your site receives all kinds of traffic but literally nobody clicks your ad banners. Why do you think that is? Do you really think that the point-and-laugh crowd is going to shell out money for a membership to a BBW paysite? Did it ever occur to you that your niche-based design insults the very people that happen to like big women and are aching to find a site where they are welcomed and appreciated? Sure, if you design a site that honors BBW models, you probably won’t get as much traffic, but the traffic you get will be targeted to sell. You won’t waste bandwidth on a bunch of gawking freeloaders.

Running an adult website is like having the lease on your own little shop. You can stock the shelves with whatever product you want. You can decorate and arrange the place in any way you like. You set the scene so you can make the sale. If you were selling furniture at the mall you would arrange your couches and beds in homey groupings that appeal to people of a certain income level and lifestyle. If you’re selling gang bang content on the web, you build a down-and-dirty, dangerous site with tacky text, alarming colors and short, shocking samples. You don’t adorn a gangbang site with bunny icons and flowered wallpaper.

Before you plot your layout, before you select your palette, even before you open your HTML editor, think of your Niche. Think about appealing to those people that will actually pay money to see more. What do they want? What will they like? Are your artfully generated graphics a little too artful for the bukkake fans? Is that blood-dripping font a little too severe for your spanking site surfers? Know your niche. Design with your niche in mind. Make webpages that make money!