You know that next big new thing you’ve been rolling around in your brain the last few months? Is it still rolling because your revelation is untried? Are you chasing trends and chanting with crystals trying to conjure up something different for the horny masses? Are you frustrated because you know Joe Blow porn mogul will zap out four sites just like yours a month after you go online? Do you want to give your members something available on no other site? Forget the next niche or reality content direction. Forget trying to come up with an unusual sales model which might not work. Why think hard? Why not do what every content connoisseur does? Why not buy exclusive adult content?

"While so many paysites rehash the same content page after page, the ones ahead of the pack are those who make sure their junk is one of a kind."

It’s all well and good to have new ideas and forge new roads. Adult content photographers/creators are clever. They get new ideas all the time. The problem is they don’t usually get to build the paysites of clever new ideas. Adult photographers usually have to wait for a client to commission them before they try something fresh and bright. Newfangled site concepts take a lot of faith and backing these days.

What if your inspiration for an all-porn soap opera doesn’t fly? How much money will you lose or how many investors will you piss off before you find out your speculation is destined for failure?

You want your paysite to have what no other has. Who doesn’t? You want your members to come to you because you’re the only one that’s got what they want. You don’t need the latest modish abstraction. You don’t need some scatter-brained visionary muse to tell you what’s next. You need stuff the other guys don’t have. You need exclusive adult content.

Exclusive is a beautiful word:

Ex-clu-sive (ik sklö’ siv) adj. Intended for the sole use and purpose of a single individual or group; intended for or possessed by a single source; having no duplicate; the only one; complete; undivided.

When you acquire exclusive adult content you are purchasing a product and a promise. You are paying for the privilege to be the only site to host and serve the goods you get. Exclusive content is the real cream of the content crop. Lots of sites have images of Arial Giovanni but only your members get to see her in your t-shirts with your site logo. The reason Tawnee Stone rains buckets of money on LightSpeed Cash affiliates is because surfers love her and only LightSpeed has her. While so many paysites rehash the same content page after page, the ones ahead of the pack are those who make sure their junk is one of a kind.

Ah but you wonder. You visit all the adult content sites and you just know that a hundred other webmasters have been there before you. Where is this exclusive content? How do you get it? Is there a special handshake? Is exclusive content only for the big players? How can you -a lowly webmaster with your one measly dream for a paysite- find that content that is like no other?

Do it Yourself!

The purest route to exclusive content is to create it yourself. You live in a great time to be a geek with a digital camera. On the web, adult content doesn’t necessarily have to be Francesco Scavullo quality.

The popularity of the amateur niche and the fact that image compression equalizes a lot of photos prove that sub-par pics do well in online porn. If you’re any good, then all the better for you. Just remember that you’re the one who will be paying for the costumes, makeup and sets. You’re the one who will have to pay the models and make sure their ID is legal and catalogued. Your investment in the content creation business involves a lot more than just a few hundred dollars for a good camera.

Just the same, you know what you want on your paysite better than anyone else does. If you want nuns and nazis content and nobody else has it then sometimes it’s just easier and smarter to shoot it yourself.

Let Someone Else Do it!

The next best (and maybe better) route is to turn to content providers themselves. Just because their online shops carry the same inventory on each visit doesn’t mean they don’t do exclusive. In fact most content providers are more than happy to make exclusive deals with anyone who’s willing to pay. Some will cut semi-exclusive deals where you get the content restrictively for a certain period of time and then it’s released for sale to the general webmaster populace. Some have sets already completed that they’re willing to sell on an exclusive basis.

Others yet love to take commissioned work solely for you. All you have to do is ask. You’ll know the ones who are experienced with exclusivity because they’ll probably have the forms available and post specialized TOS for preclusive contracts on their shop sites.

Keep in mind that such services have their limitations. It will cost you more to buy/lease exclusive adult content. $2.00-$5.00 per image is not unheard of in such arrangements. The rules are more stringent with exclusivity agreements. The provider will affix stipulations to your contract like the number of domains the content may appear upon. Read the regulations. Email the provider. Find their phone number and call them. There are good number of very talented adult photographers just waiting for work.

See? You can be different. You can build a paysite that offers what surfers and site owners all want. You can do it yourself or you can pay a professional. With a little effort and a little more green you can give the people what they want. Unique adult content only you can offer.

** Check out Custom Photography in our Frog Listings!