"Don't sit there and let that Xmas green get away! If you want to make money during the Holidays, then you have to embrace the Holidays!"

Come the holiday season, adult webmasters tend to feel a pinch. While the fall months are good for business, the period after Thanksgiving, through the end of the year, we suffer a marked decrease in sales. The cause of this sales slump is Christmas.

Granted, there will be those few people that give paysite memberships as Xmas gifts but only a few. The fact remains that people generally don't give porn as a Christmas gift. In addition, we generate most of our incomes from people with expendable dollars. During the Xmas buying season, all those expendable dollars get earmarked for gifts. Any extra cash a surfer has will undoubtedly be spent on family and friends and not on smut. Even worse, a good many of those gift buyers will spend the rest of the month of January, paying off the charges they accrued at Christmas.

What's an adult webmaster to do? Declare war on Christmas? Bah! Humbug!

Instead of moping around like some perverted Ebenezer Scrooge, why not heed some spirited advice? Don't sit there and let that Xmas green get away! Get out, amongst the surplus population and spread the love! If you can't sell porn, sell something the people want to buy. If you can't sell to surfers, sell to webmasters. If you want to make money during the Holidays, then you have to embrace the Holidays!

The Ghost of XXXMas Past.

Remember when you were a hopeful newb? Remember the thrill of completing your first webpage or gallery? Remember the unsustainable joy you felt when you made your first sale? Do you recall all those wonderful ideas you had before you cemented yourself to one niche and three sponsors? What happened to that newb-ful enthusiasm? Where did that adventurous newbie go?

Yes. Yes. We know. You had to reign in the ebullience. You had to learn the hard way that it's not wise to veer off in too many directions. You found the content and the sponsors that worked for you and you've been promoting them ever since. You got slapped by the demon face of reality and you been a slave to it ever since. Long gone is that wide-eyed nave, with a passion for adventure and a reckless disregard for the rules of the porn business. Now you're all secure in selling the porn you know will sell and you're not about to change. There's only one problem with your line of thinking.

The Ghost of XXXMas Present

The problem is, today it's the holiday season and your dependable cash cow isn't producing the milk you need to make the cheese. The surfers aren't buying your porn and you're beginning to feel as poor a Bob Cratchit. You work your sites as if Scrooge himself was your master but no matter how hard you try, your efforts are failing like little Tiny Tim.

Yet all around you, online retailers are having a banner season. Forrester Research has predicted that online sellers will rake in $8 billion in sales and see a 25% increase from last year. Why? Some say gas prices. Others cite a growing trust among customers toward e-spending. Whatever the reason, people are spending money. Instead of asking yourself: "How can I make them buy more bukkake site memberships?" Maybe you should be asking yourself: "What products can I sell that Holiday shoppers will want?"

The Ghost of XXXMas to Come.

Chances are you'll survive this Holiday season. But the experience won't be pleasant. What you need to understand is that next year; you'll have to face this crisis all over again unless you change your ways. You'll have to withstand low holiday sales year after year after year if you won't stop resisting the reason season.

You've got to make yourself understand that this is the time of year for GIFT GIVING. If you want to enjoy the holidays, then trying selling something GIFT WORTHY. Sell T-shirts. Sell postcards. Sell dildos. Sell something a person can put in a box and wrap with paper. Nobody's telling you that you have to stop selling smutty stuff. What we're suggesting is that you try to sell something a little more in keeping with the GIFT GIVING SEASON.